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Cookie policy

Updated on 4 October 2026

This is an English translation provided for convenience. In case of any discrepancy, the Romanian version of this document prevails.

1. What cookies are

Cookies are small text files a website saves on your device (computer, phone, tablet). Our site also uses similar technologies that keep data directly in your browser: localStorage (stays until you clear it) and sessionStorage (cleared when you close the tab). In this document we call all of them “cookies”. They contain no programs and are not viruses.

2. In short

  • Strictly necessary— your bag, your favourites, your cookie choice and a partner's discount code. Always on.
  • Analytics — our own anonymous statistics, and PostHog, which measures how the site is used. Both start on your first visit. PostHog session recording only starts with your consent.
  • Marketing — Meta Pixel (Facebook, Instagram). Only starts with your marketing consent.

3. Strictly necessary

Without these you can't add products to your bag, place an order, or have your cookie choice respected. They can't be turned off from the banner.

kinzello_consent_v1
Your choice in the cookie banner.
How long it stays: until you clear it or we change this policy
embroidery-cart
The products in your bag.
How long it stays: until you empty your bag
embroidery-favorites
The products you saved to favourites.
How long it stays: until you remove them
kz_first_touch
The first page you landed on — so a partner’s discount (e.g. a collaboration) reaches your bag and the order is credited to that partner.
How long it stays: 30 days
session
A cookie set by our server (HttpOnly). It remembers your marketing choice, so order data is never sent to Meta without your consent.
How long it stays: 30 days
NameWhat it doesHow long it stays
kinzello_consent_v1Your choice in the cookie banner.until you clear it or we change this policy
embroidery-cartThe products in your bag.until you empty your bag
embroidery-favoritesThe products you saved to favourites.until you remove them
kz_first_touchThe first page you landed on — so a partner’s discount (e.g. a collaboration) reaches your bag and the order is credited to that partner.30 days
sessionA cookie set by our server (HttpOnly). It remembers your marketing choice, so order data is never sent to Meta without your consent.30 days

4. Analytics

Our own statistics

They show us which pages and products are viewed, what is added to the bag and at which step an order stops, so we can fix what isn't working. The data goes only to our own server and contains no name, email or phone number — just a random browser identifier.

kinzello_visitor_id
A random browser identifier, not linked to your name.
How long it stays: until you clear it
kinzello_session_id
Groups the pages you view into a single visit.
How long it stays: 30 minutes of inactivity
kinzello_session_started_at
When the visit started.
How long it stays: 30 minutes of inactivity
NameWhat it doesHow long it stays
kinzello_visitor_idA random browser identifier, not linked to your name.until you clear it
kinzello_session_idGroups the pages you view into a single visit.30 minutes of inactivity
kinzello_session_started_atWhen the visit started.30 minutes of inactivity

PostHog

An analytics service provided by PostHog Inc., with servers in the United States. It measures visits, pages opened and clicks on the site, so we understand how it is used. It starts on your first visit. Its session recording feature (a replay of how the site was browsed, with every text field masked, so nothing you type in forms is captured) only starts if you accept analytics or marketing cookies.

ph_…_posthog
PostHog’s identifier for your browser and visit (cookie and localStorage).
How long it stays: 1 year
NameWhat it doesHow long it stays
ph_…_posthogPostHog’s identifier for your browser and visit (cookie and localStorage).1 year

5. Marketing

Meta Pixel (Facebook, Instagram)

Provided by Meta Platforms Ireland Ltd. It helps us measure our ads and stop showing you ads for things you've already bought. It only loads after you accept marketing cookies; if you withdraw consent, we stop sending anything. With your consent, orders are also reported to Meta from our server (Conversions API), with email and phone irreversibly encrypted (hashed).

_fbp
Meta cookie: your browser’s identifier for ads.
How long it stays: 90 days
_fbc
Meta cookie: the ad that brought you to the site.
How long it stays: 90 days
kinzello_fbc
The same ad identifier, kept locally. Only sent to Meta with your marketing consent.
How long it stays: 90 days
kinzello_identity
The email and phone you gave us with an order, a request or a newsletter sign-up. They stay in your browser; they only go to Meta encrypted and only with your marketing consent. Deleted if you decline.
How long it stays: 1 year
NameWhat it doesHow long it stays
_fbpMeta cookie: your browser’s identifier for ads.90 days
_fbcMeta cookie: the ad that brought you to the site.90 days
kinzello_fbcThe same ad identifier, kept locally. Only sent to Meta with your marketing consent.90 days
kinzello_identityThe email and phone you gave us with an order, a request or a newsletter sign-up. They stay in your browser; they only go to Meta encrypted and only with your marketing consent. Deleted if you decline.1 year

6. Other services

  • The chat on our site is provided by cllink.ro and loads on every page. It may keep a conversation identifier in your browser so you can continue the conversation.
  • Fonts are served from our own domain, not from Google, so they involve no third-party transfers.

More about how we process data, including transfers outside the EU, is in our Privacy policy.

7. Managing your choice

On your first visit we ask about cookies, with two equally sized buttons: Decline and Accept. Under “Let me choose” you can turn analytics and marketing on separately. You can change your mind at any time from the “Manage cookies” link in the page footer.

You can also delete or block cookies in your browser settings:

If you block strictly necessary cookies, your bag and checkout will stop working.

8. Contact

For questions about cookies and your data, you'll find our contact details in our Privacy policy.